May 11, 2015 Can a guy missing 1/2 of a lung do 12 iconic rock climbs?
I spoke at the Midwest Mountaineering Outdoor Expo recently. Unfortunately for me, it was a fabulous, sunny day with way too many reasons to be outside instead of indoors listening to a talk. But I got to practice the message in front of a friendly audience of about 30 friends and family. The energy at the Expo is amazing and it is definitely full of our target market: active, lively people over age 45 who love to live life to its fullest. It was great energy. We hope to be a part of the next one in the Spring.
Here’s how they marketed the talk to their distribution list of 10,000 people!